…naturally attract like-minded, ideal customers that can’t wait to do business with you
...have a beautiful, strategic brand that works for you (and not the other way around) so you can spend less time working and more time living
…stop feeling burnt out, overwhelmed, overworked, and stuck in your business
… Partner with an expert that’s equal parts organized, intuitive, and empathetic
… Uplevel your brand to one that rises with you as you continue to grow
Visual Creative Direction
Full Brand Strategy Guidebook
Primary Logo
Secondary Logo
Brand Pattern
I only work on one project at a time to give my clients and their brands the time and attention they deserve. So, as much as I wish to have infinite hours and energy to help every entrepreneur that comes my way, unfortunately, I am just an average lil’ human who can only serve a limited number of people per month. Take a peek at the calendar to see which days are available and secure your spot!
Brand Mark(s)
Color Palette
Typography Styling
Image Direction
Brand Guidelines
Because you COULD keep trying to make it work with your current brand and website…
Trying to copy what all your competitors are doing, spending hours in Canva only to end up with an inconsistent aesthetic and *precisely* 3 more grey hairs, showing up daily on socials only to have minimal engagement, and continue working all the time only to make the same amount of money
you could take the shortcut and work with an expert who can get you a set-apart brand identity that you and your ideal clients are obsessed with, grows your business, and continues growing with your business.
where the magic happens
This is where you are the main event! Once you fill out the contact form, we’ll start by digging deep to intentionally get to the heart of you and your brand, because my goal isn’t to create just a pretty brand, it’s to create a purposeful one. If we’re a match made in Heaven, you’ll receive a design proposal with all your project details. This will outline pricing, project timeline, and all the goods you’ll be receiving so that you'll end up with a unique brand identity that feels true to you while speaking to the people you’ve been called to serve.
From here, we’ll capture every aspect of who you are, what you do, and why you do it to deliver an in-depth, deeply-rooted brand strategy that vibes with your personality and values, business goals, your target audience, and the purpose behind your business. You’ll also receive a visual mood board so that we both have a verbal and visual checkpoint before moving forward. We'll strategically position your brand to be profitable, impactful, and stand out from the crowd.
Once we have the strategy behind your brand, it’s time for the magic! This is where I put my passion into action and nerd out on developing your in-depth brand identity. I take a one-concept approach when it comes to design, playing with a variety of directions up front and narrowing down as we go. I’ll even show your brand IRL through collateral and application mockups to serve you with a strong and succinct brand you can actually envision.
After your brand is *chef’s kiss*, it’s time to release it out into the world! Once everything is finalized and approved, you'll receive all necessary files in organized folders, along with the tools and resources you need to confidently use your branding in a way that rises with you as your business grows and flourishes.
But it doesn’t have to end there if you don’t want it to! You can add on a custom website buildout, more collateral, or any other creative service I offer for the full branding experience.
what she said
"When I threw myself into Hayley's services, everything changed!”
Not only did Hayley provide me with the aesthetics to match the brand I'd always dreamed of having, but she kindly guided me through a self-discovery process, a process I didn't expect, through the questionnaires and conversations we had throughout the service. Because of Hayley, I discovered the clarity I'd been lacking surrounding my message, purpose, and visuals.
— natalie, nataliehammitt.com
I promise to only deliver quality design work that we both love and can't wait to show off
I promise to create designs that aren't just pretty, but designs that actually work for your business.
Effective design is an investment in yourself, your business, and your future that I don't take lightly. I promise to always make you my top priority.
You're already making money in your business, but your growth, revenue and/or reach have plateaued
You've exhausted your resources and now your time has become even more valuable
You're ready to niche-down, raise your prices, and/or make a business shift
You vibe with my style, work, and values and understand the importance of strategic branding
You're ready to invest in yourself, your business, and your life so you can continue doing what you were made to do
You need your branding project done ASAP (This can be achieved through my VIP Design Intensive Service.)
You aren't the sole decision maker for your project
You know exactly what you want your brand to look like and aren't willing to be open to expert advice on what will/will not work for your brand
These words are in your vocabulary for this project: "I'll know it when I see it", "urgent", "quick", "competitive", "unpaid", "exposure", "low budget", "free sample"
You aren't ready to collaborate and show up for every step of the branding process
A full service brand currently starts at $6,000 USD. A 50% non- refundable deposit is necessary to secure your spot on my calendar. The remaining balance will be due before project completion. However, if you need a different payment plan, just ask!
Turn around time varies depending on the project details as well as client response time. But typically, a full service brand project takes anywhere from 4-6 weeks from start to finish. Adding other services (like website design, print, packaging, etc.) incur extra time and investment.
Branding is a business investment and should help you actually reach your goals. I don’t believe “just a logo” can tell your brand’s full story, get to the heart of your business and true beauty behind your brand, or set you up for success for years to come. A logo alone isn’t going to help you connect with your audience, differentiate you from your peers, or bring in more revenue. For this reason, I don’t take on logo only projects. I only want you to invest in design that’s going to move the needle for you so you see a return on your investment.
Absolutely! I want you to invest in yourself and your business with confidence. A non-refundable 50% deposit is due upfront to hold your spot on my calendar. The remaining payment(s) will be due before project completion. But if you need a different payment plan, just ask!
I always want to make sure that you will be able to see a return on investment. I recommend full service design to those that have already launched their business, are making money, and/or getting clients/customers. You don't have to be rolling in the big bucks, you just need to know you've got something that works, and you have a clear understanding of your offerings and audience.
I believe I will make the most impact on your business by creating a completely custom brand identity from the ground up. Oftentimes, when trying to combine past elements with new ones, you get a pieced-together brand that doesn’t speak to your ideal audience. Give me total creative freedom with your brand and we'll make your dream band come to life, together!
I use a project management system called Asana in order to keep both of us extremely organized, on track, and OUT of email! Once you approve your proposal, you'll receive an invite to Asana via email so we can get started right away! It will house the timeline of our time together, updates on where I'm at with your project, and tasks for you to complete as well. I'll include an instructional video on how to use Asana and all the details you'll need to feel comfortable and confident using it during our time together! Trust me when I say it is THE BEST thing ever for communication and keeping with the timeline to your dream brand. You might love it so much that you end up using it in your own business!